The DeNové Soapbox is designed to give our friends in business a platform to talk about the things that matter to them and that help shape the world in which we live. Edmund King, Executive Director of the RAC Foundation and Saul Billingsley, Deputy Director General of the FIA Foundation recently helped launch an important new initiative to make roads safe in the UK as part of the global Make Roads Safe campaign. Here we explain why and what this might mean for us…
Make Roads Safe is an international campaign to put global road traffic injuries on the G8 and UN sustainability agendas. Building on the work of the Commission for Global Road Safety, the Make Roads Safe campaign aims to raise public and political awareness of a global road traffic injury epidemic that kills at least 3000 people, including 500 children, every day. The campaign objectives are to:
However, quite apart from the massive global impact of dangerous roads and driving, there is much to be done in the UK. The RAC Foundation and FIA Foundation are working hard to promote the Make Roads Safe campaign across the country, lobbying politicians as well as focusing hard on young drivers in the UK who are needlessly killed every day on our roads. Both organisations are supporting and promoting educational rather than legislative initiatives that help save lives by better informing our young people of the dangers they face. And others have joined this vital venture, including the indie band, Dirty Pretty Things and former F1 world champion, Michael Schumacher. A child dies every minute on a road somewhere in the world, so for more information on this life-saving campaign please go to www.makeroadssafe.org. Other links worth searching… |
Michael Schumacher has urged the German Government to ensure that the G8 works to improve road safety in developing countries at a Make Roads Safe campaign launch in Berlin.
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